What do you when you have a pile of pins, screws and rods that used to hold your shattered legs together? If you're Joe, you make a robot. Kids have ways of explaining things that's all their own. So we put them at the center of this year's TV campaign, and let them do what they do best: be kids.

Joe's legs were shattered in a car accident, but now he believes he can beat orthopedic surgeon Dr. Patrick Riley in a foot race. We're betting on him too. Kids have ways of explaining things that's all their own. So we put them at the center of this year's TV campaign, and let them do what they do best: be kids.

Dr. Pat Riley, Jr., not only shares his father's name, he is also carrying on the family tradition of providing excellent pediatric orthopedic surgical care to the latest generation of patients at Akron Children's Hospital. Is that the best Father's Day gift, or what?!

From third grade on, Dr. Pat Riley, Sr., knew he wanted to be an orthopedic surgeon. That "Mr. Fix-It" mentality has served him well during his nearly 40-year career at Akron Children's Hospital.