"Come on, Joe" - 2015 Advertising Campaign

Joe's little sister, Emily, gives a moving account of the tragic car accident that left her brother with shattered legs and a serious head injury. She shares her initial fears and subsequent joy at his miraculous recovery. Kids have ways of explaining things that's all their own. So we put them at the center of this year's advertising campaign, and let them do what they do best: be kids.

While we are ranked among the best children's hospitals in the country, it's our compassionate approach to treatment that makes us truly exceptional. Through a combination of revolutionary treatments and extraordinary patient experiences, our care does more than heal. It brings the entire family together for emotional support and understanding across multiple locations to reach you in the community where you live. Learn more...