Skip to main content
Go to homepage

"Ready for the race" - 2015 Advertising Campaign

Joe's legs were shattered in a car accident, but now he believes he can beat orthopedic surgeon Dr. Patrick Riley in a foot race. We're betting on him too. Kids have ways of explaining things that's all their own. So we put them at the center of this year's TV campaign, and let them do what they do best: be kids.