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Grand Rounds: The Importance of Social Networks, Social Norms and Attitudes in Infant Care Practice Decisions


By Rachel Moon, MD , Harrison Distinguished Teaching Professor of Pediatrics, University of Virginia School of Medicine

Objectives (Educational Content) :

1. Describe the different types of social networks for mothers of young infants. 2. Recognize the role of social networks and social norms in parental decision-making processes, particularly with regard to infant care practice decisions. 3. Describe a public health intervention that uses changes in attitudes or norms to positively change results.

Target Audience:

General pediatricians, family physicians, nurse practitioners, physician assistants, social workers, psychologists, and nurses.

Identified Gap:

The importance of social networks to parents of young infants.

Estimated Time to Complete the Educational Activity:

1 hour(s)

Expiration Date for CE/CME Credit:


Method of Participation in the Learning Process:

The learner will view the presentation, successfully complete a post-test and complete an activity evaluation.

Evaluation Methods:

All learners must successfully complete a post-test, as well as an activity evaluation, to claim CE/CME credit.


The speaker, Rachel Moon, MD, has returned the disclosure form indicating there are no relevant financial or other relationships with any commercial interests.

Accreditation Statement:

Children’s Hospital Medical Center of Akron is accredited by the Ohio State Medical Association to provide continuing medical education for physicians.

CHMCA designates this enduring material activity for a maximum of 1.0 AMA PRA Category 1 Credit TM.  Physicians should only claim the credit commensurate with the extent of their participation in the activity.


Moon RY, Corwin MJ, Kerr S, Heeren T, Colson E, Kellams A, Geller NL, Drake E, Tanabe K, Hauck FR. Mediators of improved adherence to infant safe sleep associated with a mobile health intervention. Pediatrics 2019;143(5): e20182640.

Moon RY, Hauck FR, Colson ER, Kellams AL, Geller NL, Heeren T, Kerr SM, Drake EE, Tanabe K, McClain M, Corwin MJ. The effect of nursing quality improvement and mobile health interventions on infant sleep practices: a randomized clinical trial. JAMA 2017; 318(4):351-359.

Moon RY, Locasale-Crouch J, Turnbull KLP, Colson E, Kellams AL, Heeren T, Kerr S, Hauck FR, Corwin MJ. Investigating Mechanisms for Maternal Education Disparities in Enacting Health-Promoting Infant Care Practices. Acad Pediatr 2020; 20(7):925-933.

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