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Akron Children’s debuts newly redesigned website

Akron Children's unveils redesigned website

Mobile version of website

09-28-2011

Whether you’re a parent, healthcare professional, career seeker, reporter or donor, Akron Children’s redesigned website aims to get you to the information you need simply and quickly.

Akron Children’s unveiled akronchildrens.org in August.

“Our new site is all about the user experience,” said Andrea Joliet, assistant director of Interactive Marketing and Public Relations. “The redesign was based on a lot of user and secondary research to make sure we met the different needs of all our audiences.”

This includes providing groups of pull-down menus, segmented by audience, which allow users to quickly select what they want to do. Options for medical professionals range from referring a patient to downloading a medical staff directory to viewing available jobs.

Choices for parents, who make up the site’s largest website visitors, include:

From the homepage, parents can also quickly find a location using the Google map and learn about a medical condition, including which departments treat it and what family supports and clinical trials are available for that condition.

Other sections are for those interested in research and education, members of the media and those interested in giving to the hospital or getting involved in philanthropic activities.

The new site also seamlessly integrates Akron Children’s social media efforts throughout the site. The online newsroom includes Facebook and Twitter feeds, profiles of some of the hospital’s medical experts who are often interviewed by the media, as well as Twitter pitches for news releases. The hospital’s sharing blog stories are also integrated throughout the site.

“With the rise in social media, the Web is no longer the only entry point to your organization,” said Joliet. “The new site allows us to better integrate our social media efforts and bring them all together.”

The redesign also includes a mobile version of the site to make navigation easier for the increasing number of users who access the Internet on their smartphones or tablet devices.

Akron Children’s last website redesign was in 2005. Visit the site at akronchildrens.org or akronchildrens.org/mobile.

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News Facts

Website stats for Aug. 15-Sept. 15, 2011

  • 71,674 visits 
  • 206,651 page views
  • 55 appointment requests
  • Approximately 800 get well e-cards
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Learn about a condition, find a location or provider, and much more on our newly redesigned website

Media Contact

Holly Pupino
330-543-4360
hpupino@chmca.org

Laurie Schueler
330-543-3400
lschueler@chmca.org