"Codey's rules" - 2015 Advertising Campaign

From making friends with fellow patients to ice cream at every meal, Codey created his own rules for cancer during his care at the Akron Children's Hospital Showers Family Center for Childhood Cancer and Blood Disorders. Kids have ways of explaining things that's all their own. So we put them at the center of this year's TV campaign, and let them do what they do best: be kids.

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