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"A bad roommate" - 2015 Advertising Campaign

For Codey, cancer was like a bad roommate at camp, which the staff at the Akron Children's Hospital Showers Family Center for Childhood Cancer and Blood Disorders helped him kick out of the tent. Kids have ways of explaining things that's all their own. So we put them at the center of this year's TV campaign, and let them do what they do best: be kids.