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Meet Jayce: Retinopathy of Prematurity - 2013 Advertising Campaign

Born 4 months premature, Jayce had a rapid, progressive form of Retinopathy of Prematurity (ROP), a common eye disease among preemies that can lead to blindness. With just a 72-hour window of time for treatment, Dr. Richard Hertle, the director of pediatric ophthalmology at Akron Children's Hospital, gave Jayce injections of Avastin®. This new, non-invasive treatment inhibits the growth for abnormal blood vessels in the back of the eye that can lead to ROP.