"Living a normal life" - 2015 Advertising Campaign
Caleb was terrified when he learned he had Crohn's disease. But working with his doctors at Akron Children's Hospital helped make things easier for him, and now he's living an active life like any other teen. Kids have ways of explaining things that are all their own. So we put them at the center of this year's advertising campaign, and let them do what they do best: be kids.