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"Belly questions" - 2015 Advertising Campaign

John Jr. is an inquisitive, active and very precocious 4 year old. He's full of questions, especially about the pictures Dr. Melissa Mancuso took of his baby sister while in his mom's belly. Kids have their own ways of explaining things. So we put them at the center of this year's advertising campaign, and let them do what they do best: be kids.